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How Bira 91 Marketing Strategy Beat Big Brands?
Since its launch in 2015, Bira 91 marketing strategy has redefined how beer is perceived, packaged, and consumed in India. In a market long dominated by legacy players like Kingfisher and Budweiser, Bira 91 emerged as a fresh, bold alternative. Its rise wasn’t accidental—it’s the result of smart positioning, product innovation, and a sharp understanding…
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IPL Revenue Streams – A Billion-Dollar Sports Model
The Indian Premier League (IPL) revenue streams have transformed cricket into a multi-billion-dollar business, making IPL one of the most profitable sports leagues in the world. Since its inception in 2008, IPL has leveraged its innovative business model to generate massive earnings through media rights, sponsorships, ticket sales, and franchise fees. Over the past five…
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Why Startups Should Invest in Micro-Influencer Campaigns
In today’s fast-paced digital landscape, startups are continually seeking innovative and cost-effective strategies to build their brand presence and connect authentically with their target audiences. One approach that has gained significant traction is leveraging micro-influencers—individuals with smaller but highly engaged followings—to drive branding and marketing efforts. This case study delves into the efficacy of micro-influencer…
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How Billboard Marketing in India Grabs Attention?
Billboard marketing in India isn’t just about promotions anymore—it’s about grabbing attention, making people laugh, and getting them to talk. Some of the best hoardings in India come from brands that have mastered the art of funny Indian billboards, turning them into viral moments both offline and online. From Shaadi.com billboard ads that roast modern…
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Why Are Zomato’s Notifications So Addictive?
Marketing That’s Finger-Likin’ Good Zomato‘s notification has spiced up the food delivery scene with its innovative marketing tactics, making it a standout in a crowded marketplace. From witty push notifications to a vibrant social media presence, Zomato knows how to keep its audience craving more. How Zomato Keeps You Hooked Zomato’s notifications are more than…
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This is how it all started…
I’m Manthan Sakpal, an undergraduate student pursuing a bachelor’s degree in business administration with a specialization in marketing. My obsession with marketing started when I realized how powerful it is in shaping a business—especially today, where even small businesses can scale through social media.
To deepen my understanding, I wanted more than just theory. I wanted hands-on experience. That’s when I decided to create this blog. By writing about marketing campaigns—both successful and failed—I could analyze what works, what doesn’t, and why. This blog became my space to explore how brands grow, how marketing impacts reputation and sales, and what strategies drive real results.
Beyond sharing insights, this blog helps me practice essential digital marketing skills like website design, SEO, copywriting, Facebook ads, and social media management. It’s more than just a learning platform—it’s my way of applying knowledge in real-time.
Through this journey, I aim to build my expertise while providing valuable content to marketers, business owners, and anyone curious about the industry. Whether you’re here to learn, get inspired, or just stay updated, I hope my insights help you see marketing from a new perspective.
Manthan Sakpal
Digital Marketing Professional