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"Discover marketing stories that spark growth."

  • Why Cadbury 5 Star’s Anti-Valentine Strategy Works?

    Love is Overrated? Cadbury 5 Star Thinks So! While every brand is busy painting the town red for Valentine’s Day, Cadbury 5 Star does the exact opposite—and absolutely nails it! The brand’s Anti-Valentine’s Day campaign has become a game-changer, proving that ignoring love can get you more attention than celebrating it. But how does trolling…

  • How These Brands Slayed Their Valentine’s Week Marketing?

    Valentine’s Day isn’t just for lovebirds—it’s also a prime moment for brands to shine. With creative marketing and irresistible offers, companies turned last-minute gifting into a goldmine. From fast deliveries to viral campaigns, these brands knew exactly how to win customers over. Rose Day: Zepto Said, “Roses? In 10 Minutes or Less!” Forgetful lovers, rejoice!…

  • How Vicco’s “Nahi Cosmetic” Iconic Jingle Built Brand Trust?

    A jingle is a short, catchy tune used in ads to make brands unforgettable. Unlike regular ads that rely on visuals or slogans, iconic jingles stick in your head with music and rhythm. Why are they better? Because a good jingle creates instant recall—years later, you still hum it! That’s the magic of jingles in…

  • How Brands Are Taking a Holy Bath at Maha Kumbh Mela?

    The Maha Kumbh Mela 2025 in Prayagraj is the world’s largest religious gathering, attracting over 150 million visitors. This event provides brands with an unmatched opportunity to connect with a diverse audience and enhance visibility. By 2025, an estimated 150 million visitors, including 20 million on holy bathing days, will attend the Maha Kumbh. This…

  • How to Use Shark Tank India for Marketing?

    Imagine walking into a room full of India’s top investors, pitching your business idea, and walking out with more than just money—this is the power of Shark Tank India. The popular business reality show has not only transformed how startups secure funding but also redefined marketing strategies for entrepreneurs. Even those who don’t bag a…

  • How H&M Stays Ahead with Its Fast Fashion Model?

    H&M is one of the fastest fashion giants in the clothing industry. It has changed the game by introducing quick-to-market models with trendy styles at affordable prices. However, how does H&M maintain its competitive edge while keeping up with the ever-changing fashion trends? The secret lies in its innovative and highly efficient supply chain. This…

This is how it all started…

I’m Manthan Sakpal, an undergraduate student pursuing a bachelor’s degree in business administration with a specialization in marketing. My obsession with marketing started when I realized how powerful it is in shaping a business—especially today, where even small businesses can scale through social media.

To deepen my understanding, I wanted more than just theory. I wanted hands-on experience. That’s when I decided to create this blog. By writing about marketing campaigns—both successful and failed—I could analyze what works, what doesn’t, and why. This blog became my space to explore how brands grow, how marketing impacts reputation and sales, and what strategies drive real results.

Beyond sharing insights, this blog helps me practice essential digital marketing skills like website design, SEO, copywriting, Facebook ads, and social media management. It’s more than just a learning platform—it’s my way of applying knowledge in real-time.

Through this journey, I aim to build my expertise while providing valuable content to marketers, business owners, and anyone curious about the industry. Whether you’re here to learn, get inspired, or just stay updated, I hope my insights help you see marketing from a new perspective.

Manthan Sakpal

Manthan Sakpal

Digital Marketing Professional