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Why Startups Should Invest in Micro-Influencer Campaigns
In today’s fast-paced digital landscape, startups are continually seeking innovative and cost-effective strategies to build their brand presence and connect authentically with their target audiences. One approach that has gained significant traction is leveraging micro-influencers—individuals with smaller but highly engaged followings—to drive branding and marketing efforts. This case study delves into the efficacy of micro-influencer…
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How Billboard Marketing in India Grabs Attention?
Billboard marketing in India isn’t just about promotions anymore—it’s about grabbing attention, making people laugh, and getting them to talk. Some of the best hoardings in India come from brands that have mastered the art of funny Indian billboards, turning them into viral moments both offline and online. From Shaadi.com billboard ads that roast modern…
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Why Are Zomato’s Notifications So Addictive?
Marketing That’s Finger-Likin’ Good Zomato‘s notification has spiced up the food delivery scene with its innovative marketing tactics, making it a standout in a crowded marketplace. From witty push notifications to a vibrant social media presence, Zomato knows how to keep its audience craving more. How Zomato Keeps You Hooked Zomato’s notifications are more than…
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How These Brands Slayed Their Valentine’s Week Marketing?
Valentine’s Day isn’t just for lovebirds—it’s also a prime moment for brands to shine. With creative marketing and irresistible offers, companies turned last-minute gifting into a goldmine. From fast deliveries to viral campaigns, these brands knew exactly how to win customers over. Rose Day: Zepto Said, “Roses? In 10 Minutes or Less!” Forgetful lovers, rejoice!…
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How Vicco’s “Nahi Cosmetic” Iconic Jingle Built Brand Trust?
A jingle is a short, catchy tune used in ads to make brands unforgettable. Unlike regular ads that rely on visuals or slogans, iconic jingles stick in your head with music and rhythm. Why are they better? Because a good jingle creates instant recall—years later, you still hum it! That’s the magic of jingles in…