Marketing That’s Finger-Likin’ Good
Zomato‘s notification has spiced up the food delivery scene with its innovative marketing tactics, making it a standout in a crowded marketplace. From witty push notifications to a vibrant social media presence, Zomato knows how to keep its audience craving more.
How Zomato Keeps You Hooked
Zomato’s notifications are more than just alerts; they’re mini-entertainment bites. By infusing humor, timely references, and personalized content, Zomato turns a simple notification into a delightful experience. This approach not only grabs attention but also fosters a loyal user base that looks forward to these engaging pings.
Why Zomato’s Content Hits Different
In a sea of food delivery apps, Zomato’s notification marketing campaigns are the secret sauce that differentiates it from competitors. By tapping into trending topics and creating relatable content, Zomato resonates with a younger, tech-savvy audience. Their knack for blending humor with promotions makes their brand memorable and shareable.
Zomato’s Marketing Game in Hard Stats
As of the fiscal year ending March 31, 2024, Zomato reported a revenue of ₹129.61 billion, reflecting a substantial increase from ₹77.61 billion in the previous year.
This growth is attributed to the company’s diversified business segments, including food delivery, quick commerce, and going-out services.
In the first quarter of FY 2025, Zomato’s revenue from operations surged by 74% year-on-year, amounting to ₹4,206 crore. The Gross Order Value (GOV) across its B2C businesses grew by 53% year-on-year to ₹15,455 crore. Specifically, the food delivery segment saw a 27% increase, quick commerce experienced a remarkable 130% jump, and the going-out segment rose by 106%.
However, in the third quarter of FY 2025, Zomato faced challenges due to increased competition in the quick commerce space and higher expenses related to expanding its Blinkit platform. Net profit for this quarter fell by 57% to ₹590 million compared to the previous year. Despite these challenges, revenue for the quarter rose by 64% to ₹54.05 billion, driven by festival-related spending.
How Zomato Wins at Social Media
Zomato’s social media game is on point. By leveraging platforms such as Instagram, Twitter, and Facebook, they create content that not only promotes their services but also entertains. This strategy results in higher engagement rates compared to competitors, translating into a broader reach and a more loyal customer base.
LOL + Food = More Orders? Why Humor is Zomato’s Winning Ingredient
The use of humor and relatable content in Zomato’s marketing fosters a strong connection with users. This approach makes the brand approachable and keeps users coming back, not just for the service but for the content itself. It’s a strategy that turns customers into brand advocates, amplifying Zomato’s reach organically.
Zomato vs. Competitors
By blending humor, timely content, and a deep understanding of their audience, Zomato has crafted a marketing strategy that’s both effective and enviable. Their approach not only differentiates them from competitors but also fosters a loyal and engaged user base.