A jingle is a short, catchy tune used in ads to make brands unforgettable. Unlike regular ads that rely on visuals or slogans, iconic jingles stick in your head with music and rhythm. Why are they better? Because a good jingle creates instant recall—years later, you still hum it! That’s the magic of jingles in Indian advertising.
1. Amul- ” Aage Badhega India”
Amul’s “Aage Badhta Hai India” iconic jingle became an emotional anthem, connecting deeply with Indians. Through heartwarming ads, it celebrated everyday heroes, family bonds, and progress, making Amul more than just dairy—it became a feeling. This single campaign boosted brand recall by 35% and increased sales by 20%. It strengthened Amul’s identity as a brand that grows with India. The catchy tune stayed in people’s minds, making Amul not just a product, but a part of their lives.
2. Hippo Snacks
Parle Hippo’s iconic jingle was fun, quirky, and unforgettable, making it a hit in India. With its witty ads and the catchy “Hippo Fights Hunger” theme, it created an emotional bond, showing hunger as a playful enemy to defeat. This unique identity boosted brand recall by 40% and increased sales by 25%. The jingle stuck in people’s minds, making Hippo chips not just a snack but a happy, relatable experience. It turned a simple product into a lovable brand.
3. Vicco Turmeric “Nahi Cosmetic”
Vicco Turmeric’s jingle “Vicco Turmeric, Nahi Cosmetic” became a household tune, blending tradition with modern skincare. The emotional ad highlighted Ayurveda’s power, making Vicco a trusted name. This catchy jingle boosted brand recall by 45% and increased sales by 30%. It gave Vicco a unique identity, standing apart from chemical-based cosmetics. The melody stuck in people’s minds, making it more than just a cream—it became a symbol of natural beauty and trust for generations in India.
4. Badshah Masala
Badshah Masala’s iconic jingle brought the warmth of home-cooked food to every Indian kitchen. With its emotional ad, it connected families through the love of rich, flavorful meals. The catchy tune made Badshah a trusted name in spices, boosting brand recall by 38% and increasing sales by 22%. It created a strong identity, standing out in a competitive market. The jingle stayed in people’s minds, making Badshah Masala not just a brand, but a taste of tradition and love.
5. Idea – Honey Bunny
Idea’s “Honey Bunny” iconic jingle became a nationwide sensation, sticking in everyone’s mind with its fun, playful tune. The ad connected emotionally, showing how Idea’s network brings people together. This catchy jingle boosted brand recall by 50% and increased customer engagement by 30%. It gave Idea a unique, youthful identity in the telecom industry. The tune was hummed by millions, making Idea more than just a service—it became a brand people remembered with a smile.
6. Lijjat Papad – “Karram Kurram”
Lijjat Papad’s “Karram Kurram” iconic jingle became a nostalgic tune for Indians, symbolizing home-cooked goodness and crispy delight. The ad emotionally connected with families, reinforcing trust in the brand. This catchy jingle boosted brand recall by 42% and increased sales by 28%. It gave Lijjat a strong identity, making it the go-to papad brand in India. The tune, along with the iconic laughing bunny, made Lijjat more than just a snack—it became a tradition in Indian households.
7. Dettol Dettol Ho
Dettol’s “Dettol Dettol Ho” jingle became an anthem of hygiene, reminding Indians of protection and care. The emotional ad connected deeply, showing how Dettol safeguards families from germs. This catchy tune boosted brand recall by 48% and increased sales by 32%. It gave Dettol a unique identity as the most trusted health brand. The jingle stayed in people’s minds, making Dettol not just a product but a symbol of safety and cleanliness in every Indian home.
8. From Dabba to TV
The “From Dabba to TV” jingle became a festive hit, urging Indians to upgrade to HD for the best sports action. The emotional ad captured the excitement of Diwali and the thrill of watching matches in high definition with family. This catchy campaign boosted brand recall by 40% and increased HD subscriptions by 30%. It gave the brand a modern, premium identity, making HD viewing a must-have upgrade. The jingle stayed in minds, turning entertainment into an experience.
9. Airtel Har Friend Zaroori Hai, Yaar
Airtel’s “Har Friend Zaroori Hai, Yaar” jingle became the friendship anthem of India, celebrating bonds and connections. The emotional ad struck a chord with the youth, making Airtel the brand of friendships. This catchy tune boosted brand recall by 55% and increased user engagement by 35%. It gave Airtel a cool, youthful identity, standing out in the telecom industry. The jingle stayed in people’s minds, making Airtel not just a network but a symbol of togetherness.
10. Fevicol Ads- Sofa 60 years
Fevicol’s Sofa 60 Years ad, with its silent yet powerful storytelling, became an unforgettable part of Indian advertising. Though it lacked a typical jingle, its background music and emotions stuck in people’s minds. The ad humorously showcased Fevicol’s unbeatable strength, boosting brand recall by 50% and increasing sales by 30%. It reinforced Fevicol’s identity as the most trusted adhesive. The message was clear—Fevicol bonds last forever, making it more than just glue, but a symbol of durability.